Quotation Schlegelmilch, B.B., Van Deusen, C., Simintiras, A., Geyer-Schulz, A., Holzmüller, H.. 1999. The Use of Information Technology in Marketing Teaching. Panel Discussion, World Marketing Congress on Global Perspectives in Marketing for the 21st Century, Qawra, Malta, June 23-26


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title The Use of Information Technology in Marketing Teaching
Year 1999

Associations

People
Holzmüller, Hartmut (Details)
Schlegelmilch, Bodo B. (Details)
Geyer-Schulz, Andreas (Former researcher)
Organization
International Marketing Management IN (Details)
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