Quotation Holzmüller, H., Samiee, S., Schlegelmilch, B.B., Diamantopoulos, A., Salzberger, T.. 1999. Recent Methodological Advancements in Cross-National Marketing Research. Panel Discussion, World Marketing Congress on Global Perspectives in Marketing for the 21st Century, Qawra, Malta, June 23-26


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Recent Methodological Advancements in Cross-National Marketing Research
Year 1999

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People
Schlegelmilch, Bodo B. (Details)
Holzmüller, Hartmut (Details)
Organization
International Marketing Management IN (Details)
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