Quotation Florack, Arnd, Palcu, Johanna. 2016. The psychology of branding. In: International Handbook of Consumer Psychology, Hrsg. Catherine Jansson-Boyd, Magdalena Zawisza, 542-564. New York: Routledge.


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Publication's profile

Status of publication Published
Affiliation External
Type of publication Chapter in edited volume
Language English
Title The psychology of branding
Title of whole publication International Handbook of Consumer Psychology
Editor Catherine Jansson-Boyd, Magdalena Zawisza
Page from 542
Page to 564
Location New York
Publisher Routledge
Year 2016
Reviewed? Y
ISBN 978-1138846494
Open Access N

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People
Palcu, Johanna (Details)
External
Florack, Arnd (University of Vienna, Austria)
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