Florack, Arnd, Palcu, Johanna. 2016. The psychology of branding. In: International Handbook of Consumer Psychology, Hrsg. Catherine Jansson-Boyd, Magdalena Zawisza, 542-564. New York: Routledge.

RIS

@INBOOK{Florack2016,
title = {The psychology of branding},
author = {Arnd Florack and Johanna Palcu},
publisher = {Routledge},
year = {2016},
isbn = { 978-1138846494},
address = {New York},
publisher = {Routledge},
language = {EN},
pages = {542-564},
series = { International Handbook of Consumer Psychology},
}