Quotation Schmitt, Jan, Decreton, Benoit, Nell, Phillip C. 2019. How corporate headquarters add value in the digital age. Journal of Organization Design. 8 (1), 1-10.




How will digitalization influence the role of corporate headquarters (CHQs) and their relationships with their operating units? We recently asked 67 senior CHQ managers this question. The results suggest that CHQs expect to become more powerful and more involved in their operating units. These conclusions seem to be driven by perceptions that the ongoing digitalization will provide CHQ managers with more timely and better information. In this ‘Point of View’, we discuss the potential pitfalls of such a narrative. We also offer ideas for how to avoid mistakes and ensure that CHQs increase their value-added in times of digitalization. In particular, we suggest that CHQs place emphasis on social interactions for data to be effectively collected and analyzed, for decision-making power to be adequately allocated, and for CHQ involvement to be informed and necessary.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of Organization Design
Language English
Title How corporate headquarters add value in the digital age
Volume 8
Number 1
Year 2019
Page from 1
Page to 10
Reviewed? Y
URL https://jorgdesign.springeropen.com/articles/10.1186/s41469-019-0049-6
DOI http://dx.doi.org/10.1186/s41469-019-0049-6
Open Access Y
Open Access Link https://rdcu.be/byrCd


Schmitt, Jan (Details)
Decreton, Benoit (Former researcher)
Nell, Phillip C. (Details)
Department of Global Business and Trade DP (Details)
Competence Center for Emerging Markets and CEE WE (Details)
Institute for International Business IN (Details)
Institute for International Business (Nell) (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5307 Business and management economics (Details)
5324 Organizational research (Details)
5333 Business management (Details)
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