Quotation Knoll, Tobias, Hoffmann, Werner H. 2019. Alliance Portfolio Diversity and Market Performance: The Moderating Role of Strategic Orientation. Academy of Management Annual Meeting, Boston, Vereinigte Staaten/USA, 09.08.-13.08.




Acknowledging existing ambiguity about the performance consequences of diversity within a firm’s alliance portfolio, this study offers a more nuanced perspective on the multidimensional construct and investigates the effect of knowledge domain diversity, partner type diversity and governance diversity on a firm’s market performance. We also advance existing theory on the contingent value of alliance portfolio configurations by analyzing the moderating effect of a firm’s strategic orientation. Using a longitudinal dataset from the U.S. pharmaceutical industry, our results show that while the diversity of alliance-related attributes has an inverted u-shape relationship with market performance, partner type diversity constitutes a managerial burden for most of the firms investigated and with the exception of large exploitation-oriented firms negatively impacts their performance. Moreover, we provide empirical evidence that an alignment between a firm’s strategic orientation and the diversity of its alliance portfolio positively influences market performance because ‘explorers’ and ‘exploiters’ have different requirements when accessing external resources.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Alliance Portfolio Diversity and Market Performance: The Moderating Role of Strategic Orientation
Event Academy of Management Annual Meeting
Year 2019
Date 09.08.-13.08.
Country United States/USA
Location Boston


Knoll, Tobias (Former researcher)
Hoffmann, Werner H. (Details)
Institute for Strategic Management IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5333 Business management (Details)
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