Quotation Zablocki, Agnieszka , Makri, Aikaterini, Schlegelmilch, Bodo B., Houston, Michael. 2019. Emotions Within Online Reviews and their Influence on Product Attitudes in Austria, USA and Thailand. Journal of Interactive Marketing. 46 20-39.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of Interactive Marketing
Citation Index SSCI
WU Journalrating 2009 A
WU-Journal-Rating new INF-A, MAR-A, STRAT-B, WH-B
Language English
Title Emotions Within Online Reviews and their Influence on Product Attitudes in Austria, USA and Thailand
Volume 46
Year 2019
Page from 20
Page to 39
DOI https://doi.org/10.1016/j.intmar.2019.01.001
Open Access N

Associations

People
Makri, Aikaterini (Details)
Schlegelmilch, Bodo B. (Details)
External
Houston, Michael (University of Minnesota, United States/USA)
Zablocki, Agnieszka (Marketmind GmbH, Austria)
Organization
International Marketing Management IN (Details)
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