Quotation Simpson, Bonnie, Schreier, Martin, Bitterl, Rosalia, White, Katherine. 2019. Making the World a Better Place: How Crowdfunding Shifts Consumer Preferences Toward Social Good Products. SCP 2019, Savannah, Vereinigte Staaten/USA, 28.02.-02.03.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Making the World a Better Place: How Crowdfunding Shifts Consumer Preferences Toward Social Good Products
Event SCP 2019
Year 2019
Date 28.02.-02.03.
Country United States/USA
Location Savannah

Associations

People
Schreier, Martin (Details)
Bitterl, Rosalia (Details)
External
Simpson, Bonnie (Western University, Canada)
White, Katherine (University of Britsh Columbia, Canada)
Organization
Marketing Management IN (Details)
Marketing DP (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5320 Marketing (Details)
5350 Innovation research (Details)
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