Simpson, Bonnie, Schreier, Martin, Bitterl, Rosalia, White, Katherine. 2019. Making the World a Better Place: How Crowdfunding Shifts Consumer Preferences Toward Social Good Products. SCP 2019, Savannah, Vereinigte Staaten/USA, 28.02.-02.03.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Making the World a Better Place: How Crowdfunding Shifts Consumer Preferences Toward Social Good Products |
| Event | SCP 2019 |
| Year | 2019 |
| Date | 28.02.-02.03. |
| Country | United States/USA |
| Location | Savannah |
Associations
- People
- Schreier, Martin (Details)
- Bitterl, Rosalia (Details)
- External
- Simpson, Bonnie (Western University, Canada)
- White, Katherine (University of Britsh Columbia, Canada)
- Organization
- Marketing Management IN (Details)
- Marketing DP (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)
- 5350 Innovation research (Details)