Simpson, Bonnie, Schreier, Martin, Bitterl, Rosalia, White, Katherine. 2019. Making the World a Better Place: How Crowdfunding Shifts Consumer Preferences Toward Social Good Products. SCP 2019, Savannah, Vereinigte Staaten/USA, 28.02.-02.03.
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Paper presented at an academic conference or symposium |
Language | English |
Title | Making the World a Better Place: How Crowdfunding Shifts Consumer Preferences Toward Social Good Products |
Event | SCP 2019 |
Year | 2019 |
Date | 28.02.-02.03. |
Country | United States/USA |
Location | Savannah |
Associations
- People
- Schreier, Martin (Details)
- Bitterl, Rosalia (Details)
- External
- Simpson, Bonnie (Western University, Canada)
- White, Katherine (University of Britsh Columbia, Canada)
- Organization
- Marketing Management IN (Details)
- Marketing DP (Details)
- Competence Center for Experimental Research WE (Details)
- Research areas (Ă–STAT Classification 'Statistik Austria')
- 5320 Marketing (Details)
- 5350 Innovation research (Details)