Quotation Eichinger, Isabel, Schreier, Martin, van Osselaer, Stijn M.J. 2019. A Shortcut to Self-Production: How Indie Brands Make Us Feel Grounded. SCP 2019, Savannah, Vereinigte Staaten/USA, 28.02.-02.03.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title A Shortcut to Self-Production: How Indie Brands Make Us Feel Grounded
Event SCP 2019
Year 2019
Date 28.02.-02.03.
Country United States/USA
Location Savannah

Associations

People
Eichinger, Isabel (Details)
Schreier, Martin (Details)
External
van Osselaer, Stijn M.J. (Cornell University, United States/USA)
Organization
Marketing Management IN (Details)
Marketing DP (Details)
Competence Center for Empirical Research Methods WE (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5320 Marketing (Details)
5350 Innovation research (Details)
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