Quotation Marckhgott, Eva, Kamleitner, Bernadette. 2019. How Writing With Promotional Pens Affects Reactions to the Promoted Brand. Society for Consumer Psychology Conference (SCP), Savannah, Vereinigte Staaten/USA, 28.02.-02.03.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Poster presented at an academic conference or symposium
Language English
Title How Writing With Promotional Pens Affects Reactions to the Promoted Brand
Event Society for Consumer Psychology Conference (SCP)
Date 28.02.-02.03.
Location Savannah
Country United States/USA
Year 2019

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People
Marckhgott, Eva (Details)
Kamleitner, Bernadette (Details)
Organization
Marketing and Consumer Research IN (Details)
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