Quotation Schlegelmilch, B.B.. 1999. Marketing is Going Digital: Some Changes and Implications for Marketing Management. Handel Österreich-USA, Embassy of the United States of America in Austria, 8-12


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Miscellaneous
Language English
Title Marketing is Going Digital: Some Changes and Implications for Marketing Management
Year 1999

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Schlegelmilch, Bodo B. (Details)
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International Marketing Management IN (Details)
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