Quotation Mitchell, Vincent Wayne , Makri, Aikaterini, Schlegelmilch, Bodo B., Blaha, Patrick. 2019. MICE Event Value Measurement. Advances in Hospitality and Tourism Marketing and Management Conference, Portsmouth, United Kingdom, 09.07-12.07.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title MICE Event Value Measurement
Event Advances in Hospitality and Tourism Marketing and Management Conference
Year 2019
Date 09.07-12.07
Country United Kingdom
Location Portsmouth

Associations

People
Makri, Aikaterini (Details)
Schlegelmilch, Bodo B. (Details)
Blaha, Patrick (Former researcher)
External
Mitchell, Vincent Wayne (The University of Sydeny Business School, Australia)
Organization
International Marketing Management IN (Details)
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