Quotation Weitzl, Wolfgang, Einwiller, Sabine, Seiffert-Brockmann, Jens. 2019. „(Un-)Verantwortliche Werbung? Reaktion von RezipientInnen auf Sponsorship-Disclosures und Native Advertising Inhalte. Kommunikationswissenschaftlichen Tage , Wien, Österreich, 25.4.-27.4.


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Publication's profile

Status of publication Published
Affiliation External
Type of publication Paper presented at an academic conference or symposium
Language German
Title „(Un-)Verantwortliche Werbung? Reaktion von RezipientInnen auf Sponsorship-Disclosures und Native Advertising Inhalte
Event Kommunikationswissenschaftlichen Tage
Year 2019
Date 25.4.-27.4.
Country Austria
Location Wien

Associations

People
Weitzl, Wolfgang (Former researcher)
External
Einwiller, Sabine (University of Vienna, Austria)
Seiffert-Brockmann, Jens (University of Vienna, Austria)
Research areas (ÖSTAT Classification 'Statistik Austria')
5300 Economics (Details)
5308 Management sciences (Details)
5320 Marketing (Details)
5338 Science of advertising (Details)
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