Eszler, Erwin, Völkl, Theresa. 2019. Zum Marketing-Potential der Social-Media-Plattformen "Facebook", "YouTube" und "Instagram" für Versicherungsunternehmen in Österreich - Ergebnisse einer empirischen Studie (200 Probanden/-innen) / On the Marketing-Potential of the Social Media Platforms "Facebook", "YouTube" and "Instagram" for Insurance Companies in Austria - Results of an Empirical Study (200 Respondents) / Nr. 12 der "Wiener Beiträge zur Betriebswirtschaftlichen Versicherungswissenschaft" (WrBtrgBwVersWiss). Wien:Wirtschaftsuniversität Wien.

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Publication's profile

Status of publication	Published
Affiliation	WU
Type of publication	Research report, expert opinion
Language	German
Title	Zum Marketing-Potential der Social-Media-Plattformen "Facebook", "YouTube" und "Instagram" für Versicherungsunternehmen in Österreich - Ergebnisse einer empirischen Studie (200 Probanden/-innen) / On the Marketing-Potential of the Social Media Platforms "Facebook", "YouTube" and "Instagram" for Insurance Companies in Austria - Results of an Empirical Study (200 Respondents) / Nr. 12 der "Wiener Beiträge zur Betriebswirtschaftlichen Versicherungswissenschaft" (WrBtrgBwVersWiss)
Location	Wien
Academic institution	Wirtschaftsuniversität Wien
Year	2019
URL	http://epub.wu.ac.at/id/eprint/6790

Projects: The Austrian Insurance Industry as Object of Empirical Business Research; Insuring Business Science: empiristic-realistic approach; Securing Business Science: empiristic-realistic approach; Viennese Contributions to Insuring Business Science; Insurance Business - The Epistemological-Ontological Perspective: Empiristic-realistic Structures
People: Eszler, Erwin (Details)
External: Völkl, Theresa (Wirtschaftsuniversität Wien, Austria)
Organization: Institute for Finance, Banking and Insurance IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria'): 5307 Business and management economics (Details)

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