Quotation Eszler, Erwin, Völkl, Theresa. 2019. Zum Marketing-Potential der Social-Media-Plattformen "Facebook", "YouTube" und "Instagram" für Versicherungsunternehmen in Österreich - Ergebnisse einer empirischen Studie (200 Probanden/-innen) / On the Marketing-Potential of the Social Media Platforms "Facebook", "YouTube" and "Instagram" for Insurance Companies in Austria - Results of an Empirical Study (200 Respondents) / Nr. 12 der "Wiener Beiträge zur Betriebswirtschaftlichen Versicherungswissenschaft" (WrBtrgBwVersWiss). Wien:Wirtschaftsuniversität Wien.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Research report, expert opinion
Language German
Title Zum Marketing-Potential der Social-Media-Plattformen "Facebook", "YouTube" und "Instagram" für Versicherungsunternehmen in Österreich - Ergebnisse einer empirischen Studie (200 Probanden/-innen) / On the Marketing-Potential of the Social Media Platforms "Facebook", "YouTube" and "Instagram" for Insurance Companies in Austria - Results of an Empirical Study (200 Respondents) / Nr. 12 der "Wiener Beiträge zur Betriebswirtschaftlichen Versicherungswissenschaft" (WrBtrgBwVersWiss)
Location Wien
Academic institution Wirtschaftsuniversität Wien
Year 2019
URL http://epub.wu.ac.at/id/eprint/6790

Associations

Projects
The Austrian Insurance Industry as Object of Empirical Business Research
Insuring Business Science: empiristic-realistic approach
Securing Business Science: empiristic-realistic approach
Viennese Contributions to Insuring Business Science
People
Eszler, Erwin (Details)
External
Völkl, Theresa (Wirtschaftsuniversität Wien, Austria)
Organization
Institute for Finance, Banking and Insurance IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5307 Business and management economics (Details)
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