Eszler, Erwin, Völkl, Theresa. 2019. Zum Marketing-Potential der Social-Media-Plattformen "Facebook", "YouTube" und "Instagram" für Versicherungsunternehmen in Österreich - Ergebnisse einer empirischen Studie (200 Probanden/-innen) / On the Marketing-Potential of the Social Media Platforms "Facebook", "YouTube" and "Instagram" for Insurance Companies in Austria - Results of an Empirical Study (200 Respondents) / Nr. 12 der "Wiener Beiträge zur Betriebswirtschaftlichen Versicherungswissenschaft" (WrBtrgBwVersWiss). Wien:Wirtschaftsuniversität Wien.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Research report, expert opinion |
| Language | German |
| Title | Zum Marketing-Potential der Social-Media-Plattformen "Facebook", "YouTube" und "Instagram" für Versicherungsunternehmen in Österreich - Ergebnisse einer empirischen Studie (200 Probanden/-innen) / On the Marketing-Potential of the Social Media Platforms "Facebook", "YouTube" and "Instagram" for Insurance Companies in Austria - Results of an Empirical Study (200 Respondents) / Nr. 12 der "Wiener Beiträge zur Betriebswirtschaftlichen Versicherungswissenschaft" (WrBtrgBwVersWiss) |
| Location | Wien |
| Academic institution | Wirtschaftsuniversität Wien |
| Year | 2019 |
| URL | http://epub.wu.ac.at/id/eprint/6790 |
Associations
- Projects
- The Austrian Insurance Industry as Object of Empirical Business Research
- Insuring Business Science: empiristic-realistic approach
- Securing Business Science: empiristic-realistic approach
- Viennese Contributions to Insuring Business Science
- People
- Eszler, Erwin (Details)
- External
- Völkl, Theresa (Wirtschaftsuniversität Wien, Austria)
- Organization
- Institute for Finance, Banking and Insurance IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5307 Business and management economics (Details)