Quotation Makri, Aikaterini, Papadas, Karolos-Konstantinos, Schlegelmilch, Bodo B. 2018. Global-local consumer identities as drivers of global digital brand usage. International Marketing Review.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal International Marketing Review
Citation Index SSCI
WU-Journal-Rating new MAR-B, STRAT-B, WH-B
Language English
Title Global-local consumer identities as drivers of global digital brand usage
Year 2018
DOI https://doi.org/10.1108/IMR-03-2018-0104
Open Access Y
Open Access Link https://www.emeraldinsight.com/eprint/XTsi9WxsFaI7bzvZqf8H/full

Associations

People
Makri, Aikaterini (Details)
Schlegelmilch, Bodo B. (Details)
External
Papadas, Karolos-Konstantinos (The York Management School, University of York, Freboys Lane, Heslington York, YO10 5GD, United Kingdom, United Kingdom)
Organization
International Marketing Management IN (Details)
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