Quotation Zins, Andreas, Lin, Shasha. 2014. Where regional destination image positioning starts in China. 2014 Global Marketing Conference, Singapore, Singapore, 15.07.-18.07.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Where regional destination image positioning starts in China
Event 2014 Global Marketing Conference
Year 2014
Date 15.07.-18.07.
Country Singapore
Location Singapore

Associations

People
Zins, Andreas (Former researcher)
External
Lin, Shasha (MODUL University Vienna, Austria)
Organization
Service Marketing and Tourism IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5312 Tourism research (Details)
5320 Marketing (Details)
5321 Market research (Details)
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