Delmestri, Giuseppe, Greenwood, Royston. 2017. How to turn a Cinderella product into a market queen. LSE Business Review. Blog Entry, 12.01.17
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Magazine/newspaper article |
| Language | English |
| Title | How to turn a Cinderella product into a market queen |
| Title of journal | LSE Business Review. Blog Entry |
| Year | 2017 |
| Date | Jan. 12, 2017 |
| URL | http://blogs.lse.ac.uk/businessreview/2017/01/12/how-to-turn-a-cinderella-product-into-a-market-queen/ |
Associations
- People
- Delmestri, Giuseppe (Details)
- External
- Greenwood, Royston (University of Alberta, Canada)
- Organization
- Institute for Change Management and Management Development IN (Details)
- Competence Center for Sustainability Transformation and Responsibility WE (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5307 Business and management economics (Details)
- 5324 Organizational research (Details)
- 5333 Business management (Details)
- 5352 Human resource management, personnel management (Details)