Quotation Delmestri, Giuseppe, Greenwood, Royston. 2017. How to turn a Cinderella product into a market queen. LSE Business Review. Blog Entry, 12.01.17


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Magazine/newspaper article
Language English
Title How to turn a Cinderella product into a market queen
Title of journal LSE Business Review. Blog Entry
Year 2017
Date Jan. 12, 2017
URL http://blogs.lse.ac.uk/businessreview/2017/01/12/how-to-turn-a-cinderella-product-into-a-market-queen/

Associations

People
Delmestri, Giuseppe (Details)
External
Greenwood, Royston (University of Alberta, Canada)
Organization
Change Management and Management Development IN (Details)
Competence Center for Sustainability Transformation and Responsibility WE (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5307 Business and management economics (Details)
5324 Organizational research (Details)
5333 Business management (Details)
5352 Human resource management, personnel management (Details)
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