Quotation Reutterer, Thomas, Valendin, Jan, Platzer, Michael, Kalcher, Klaudius. 2019. From RFM to LSTM: Predicting customer future with autoregressive neural nets. European Marketing Academy Conference 2019, Hamburg, Deutschland, 28.05.-30.05.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title From RFM to LSTM: Predicting customer future with autoregressive neural nets
Event European Marketing Academy Conference 2019
Year 2019
Date 28.05.-30.05.
Country Germany
Location Hamburg

Associations

People
Reutterer, Thomas (Details)
Valendin, Jan (Details)
External
Kalcher, Klaudius (mostly.ai, Austria)
Platzer, Michael (mostly.ai, Austria)
Organization
Service Marketing and Tourism IN (Details)
Research Institute for Computational Methods FI (Details)
Research Institute for Cryptoeconomics FI (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5301 Distributive trades (Details)
5307 Business and management economics (Details)
5315 Commercial science (Details)
5320 Marketing (Details)
5321 Market research (Details)
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