Reutterer, Thomas, Valendin, Jan, Platzer, Michael, Kalcher, Klaudius. 2019. From RFM to LSTM: Predicting customer future with autoregressive neural nets. European Marketing Academy Conference 2019, Hamburg, Deutschland, 28.05.-30.05.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | From RFM to LSTM: Predicting customer future with autoregressive neural nets |
| Event | European Marketing Academy Conference 2019 |
| Year | 2019 |
| Date | 28.05.-30.05. |
| Country | Germany |
| Location | Hamburg |
Associations
- People
- Reutterer, Thomas (Details)
- Valendin, Jan (Former researcher)
- External
- Kalcher, Klaudius (mostly.ai, Austria)
- Platzer, Michael (mostly.ai, Austria)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Research Institute for Computational Methods FI (Details)
- Research Institute for Cryptoeconomics FI (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5301 Distributive trades (Details)
- 5307 Business and management economics (Details)
- 5315 Commercial science (Details)
- 5320 Marketing (Details)
- 5321 Market research (Details)