Quotation Cerha, Cordula. 2012. Im Kopf des Konsumenten - von Neuromarktforschung und Neuromarketing. Regal, 02.04.12


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Magazine/newspaper article
Language German
Title Im Kopf des Konsumenten - von Neuromarktforschung und Neuromarketing
Title of journal Regal
Year 2012
Date April 2, 2012

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Cerha, Cordula (Details)
Organization
Retailing and Marketing IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5315 Commercial science (Details)
5320 Marketing (Details)
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