Quotation Cerha, Cordula, Nindl, Fabian. 2018. Customer Journeys of Gift Buyers in a Multichannel Environment. CERR 2018 - Colloquium on Eurpean Research in Retailing , Guildford, Surrey, Gro├čbritannien, 11th - 13th July 2018.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Customer Journeys of Gift Buyers in a Multichannel Environment
Event CERR 2018 - Colloquium on Eurpean Research in Retailing
Year 2018
Date 11th - 13th July 2018
Country United Kingdom
Location Guildford, Surrey
URL https://cerr.sciencesconf.org/

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People
Cerha, Cordula (Details)
Nindl, Fabian (Details)
Organization
Retailing and Marketing IN (Details)
Research areas (├ľSTAT Classification 'Statistik Austria')
5315 Commercial science (Details)
5320 Marketing (Details)
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