Quotation Leposky, T., Arslan, Ahmad , Dikova, Desislava. 2015. Determinants of Effective Services Marketing in Bottom of the Pyramid (BOP) Markets by the Multinational Enterprises.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Working/discussion paper, preprint
Language English
Title Determinants of Effective Services Marketing in Bottom of the Pyramid (BOP) Markets by the Multinational Enterprises
Year 2015

Associations

People
Dikova, Desislava (Details)
External
Arslan, Ahmad (Edge Hill University, United Kingdom)
Leposky, T. (University of Vaasa, Finland)
Organization
Competence Center for Emerging Markets and CEE WE (Details)
Institute for International Business (Dikova) (Details)
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