Quotation Kusen, Ema, Strembeck, Mark, Conti, Mauro. 2019. Emotional Valence Shifts and User Behavior on Twitter, Facebook, and YouTube. In: Lecture Notes in Social Networks (LNSN), Hrsg. Kaya M., Alhajj, 63-83. Switzerland: Springer, Cham.




In this paper, we present a study on 5.6 million messages that have been sent via Twitter, Facebook, and YouTube. The messages in our data set are related to 24 systematically chosen real-world events. For each of the 5.6 million messages, we first extracted emotion scores based on the eight basic emotions according to Plutchik’s wheel of emotions. Subsequently, we investigated the effects of shifts in the emotional valence on the messaging behavior of social media users. In particular, we found empirical evidence that prospectively negative real-world events exhibit a significant amount of shifted (i.e., positive) emotions in the corresponding messages. To explain this finding, we use the theory of social connection and emotional contagion. To the best of our knowledge, this is the first study that provides empirical evidence for the undoing hypothesis in online social networks (OSNs). The undoing hypothesis assumes that positive emotions serve as an antidote during negative events.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title Emotional Valence Shifts and User Behavior on Twitter, Facebook, and YouTube
Title of whole publication Lecture Notes in Social Networks (LNSN)
Editor Kaya M., Alhajj
Page from 63
Page to 83
Location Switzerland
Publisher Springer, Cham
Year 2019
URL https://doi.org/10.1007/978-3-030-02592-2_4
Open Access N


Kusen, Ema (Details)
Strembeck, Mark (Details)
Conti, Mauro (Università di Padova, Italy)
Institute for Information Systems and New Media IN (Details)
Research Institute for Cryptoeconomics FI (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
1109 Information and data processing (Details)
5912 Social sciences (interdisciplinary) (Details)
5937 Information systems (Details)
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