Quotation Beer, Alexander. 2017. A Look at Local Adaptations of Movie Titles and Related Issues. ABC Annual Conference, Dun Leoghaire, Irland, 18.10-21.10.


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Abstract

Why are the original titles of movies etc. often adapted for international target markets in a seemingly arbitrary manner, such as keeping the original language, but changing individual words or names? This talk will try to show that there is, indeed, often method to this apparent madness.

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Publication's profile

Status of publication Published
Affiliation External
Type of publication Paper presented at an academic conference or symposium
Language English
Title A Look at Local Adaptations of Movie Titles and Related Issues
Event ABC Annual Conference
Year 2017
Date 18.10-21.10
Country Ireland
Location Dun Leoghaire

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Beer, Alexander (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5344 Foreign trade (Details)
6603 American studies (Details)
6605 English language and literature (Details)
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