Quotation Judt, Ewald. 2016. Besprechung von Patient Marke: Kunstfehler im Marke-ting, Haufe-Verlag, Freiburg 2016, von Wolfgang Frick. Transfer. Werbeforschung & Praxis, (3), 61-61.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Book or article review
Journal Transfer. Werbeforschung & Praxis
WU-Journal-Rating new MAR-D, STRAT-D
Language German
Reviewed work Patient Marke: Kunstfehler im Marke-ting, Haufe-Verlag, Freiburg 2016
Reviewed work's auhtor Wolfgang Frick
Issue 3
Year 2016
Page from 61
Page to 61

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Judt, Ewald (Details)
Organization
Marketing Management IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5305 Bank management (Details)
5307 Business and management economics (Details)
5320 Marketing (Details)
5350 Innovation research (Details)
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