Quotation Reischauer, Georg, Mair, Johanna. 2018. Platform Organizing in the New Digital Economy: Revisiting Online Communities and Strategic Responses. Research in the Sociology of Organizations. 57 113-135.




We are currently witnessing a new wave of the digital economy. A prime example is the sharing economy where an organization operates a platform for its online community, the sum of individuals who interact to exchange goods and services. The sharing economy blurs several boundaries of economic life – a fact that extant theory on platform organizing has yet paid little attention. We argue to consider two aspects of the sharing economy and revisit related theory to address this lacuna. First, we revive the concept of hybrid community to denote a variant of an online community that mirrors the boundary-blurring nature of the sharing economy. In a hybrid community, individuals interact both online and offline (instead of only online) and consume as well as produce. Second, we revisit the range of strategic responses suggested by extant literature to minimize the dependence of a platform organization on its hybrid community and show that the sharing economy requires management research to adapt and potentially recast existing claims.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Research in the Sociology of Organizations
WU Journalrating 2009 A
WU-Journal-Rating new STRAT-B, WH-B
Language English
Title Platform Organizing in the New Digital Economy: Revisiting Online Communities and Strategic Responses
Volume 57
Year 2018
Page from 113
Page to 135
Reviewed? Y
DOI https://doi.org/10.1108/S0733-558X20180000057005
Open Access N


Reischauer, Georg (Details)
Mair, Johanna (Hertie School of Governance, Germany)
Strategic Management IN (Details)
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