Quotation Kassemeier, Roland, Haumann, Till, Güntürkün, Baris Pascal, Wieseke, Jan. 2018. A Comparative View on Drivers and Consequences of Customer Satisfaction and Customer-Company Identification. In Proceedings of the European Marketing Academy (EMAC) Annual Conference 2018, Hrsg. European Marketing Academy, 103-104. Glasgow: None.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title A Comparative View on Drivers and Consequences of Customer Satisfaction and Customer-Company Identification
Title of whole publication Proceedings of the European Marketing Academy (EMAC) Annual Conference 2018
Editor European Marketing Academy
Page from 103
Page to 104
Location Glasgow
Year 2018
URL http://www.emac-online.org/r/default.asp
Open Access N

Associations

People
Güntürkün, Baris Pascal (Details)
External
Haumann, Till (University of Bochum, Germany)
Kassemeier, Roland (University of Bochum, Germany)
Wieseke, Jan (University of Bochum, Germany)
Organization
Marketing DP (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5315 Commercial science (Details)
5320 Marketing (Details)
5321 Market research (Details)
5532 Applied psychology (Details)
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