Quotation Lettl, C., Schlegelmilch, B.B.. 1999. Research on Global Marketing and Information Technology: The State-of-the-Art. Proceedings of the European Academy of International Business, (CD-ROM format), Manchester, England, December 12-14


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Research on Global Marketing and Information Technology: The State-of-the-Art
Year 1999

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Schlegelmilch, Bodo B. (Details)
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International Marketing Management IN (Details)
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