Quotation Spicko, Gerlinde, Thumser, Günter. 2018. Die Macht der Marke. Ernährung - Nutrition. 42 (03/04), 24-27.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Ernährung - Nutrition
Language German
Title Die Macht der Marke
Volume 42
Number 03/04
Year 2018
Page from 24
Page to 27
DOI na
Open Access Y
Open Access Link https://www.ernaehrung-nutrition.at/artikel/die-macht-der-marke/

Associations

People
Spicko, Gerlinde (Details)
External
Thumser, Günter (Österreichischer Verband der Markenartikelindustrie, Austria)
Organization
Marketing and Consumer Research IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5320 Marketing (Details)
5338 Science of advertising (Details)
5954 Knowledge management (Details)
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