Quotation Spicko, Gerlinde. 2018. Blickpunkt Marke - Achten Sie auf die Marke? Transfer. Werbeforschung & Praxis. 64 (3), 46-47.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Transfer. Werbeforschung & Praxis
WU-Journal-Rating new MAR-D, STRAT-D
Language German
Title Blickpunkt Marke - Achten Sie auf die Marke?
Volume 64
Number 3
Year 2018
Page from 46
Page to 47
DOI na
Open Access N

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People
Spicko, Gerlinde (Details)
Organization
Marketing and Consumer Research IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5320 Marketing (Details)
5338 Science of advertising (Details)
5954 Knowledge management (Details)
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