Quotation Nell, Phillip C., Schmitt, Jan, Hauska, Leo. 2019. Austria’s competitiveness in times of digitalization: Still a prime location for HQs? Wien:Institut für International Business.




In this study, we investigate how managers perceive Austria as one of Europe's prime locations for divisional and corporate headquarters (HQ) and how this might change in the context of the ongoing digital transformation. Drawing on our quantitative survey results, we find that Austria as a HQ location will remain attractive and seems to be well prepared for the digital transformation. 74% of our respondents rate the technological infrastructure in Austria as positive. Similarly, the access to digitalization expertise from startups, law firms, consultants, etc. receives good ratings from 67% of our respondents. Consequently, the responding managers from divisional and corporate HQs predominantly predict that Austria will be able to retain or even attract more HQs in the future. The biggest hurdle for Austria appears to be a lack of digitalization talent: 59% disagree or strongly disagree with the notion that "Austria provides sufficient access to digitalization talent".


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Research report, expert opinion
Language English
Title Austria’s competitiveness in times of digitalization: Still a prime location for HQs?
Location Wien
Academic institution Institut für International Business
Year 2019
URL http://epub.wu.ac.at/6789/


Nell, Phillip C. (Details)
Schmitt, Jan (Details)
Hauska, Leo (Headquarters Austria, Austria)
Department of Global Business and Trade DP (Details)
Competence Center for Emerging Markets and CEE WE (Details)
Institute for International Business IN (Details)
Institute for International Business (Nell) (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5307 Business and management economics (Details)
5324 Organizational research (Details)
5333 Business management (Details)
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