Brenner, Gerhard, Koller, Monika, Walla, Peter. 2019. Enhancing the Implicit Association Test: A Four-Step Model to Find Appropriate Stimuli. In: Information Systems and Neuroscience. Lecture Notes in Information Systems and Organisation 29, Hrsg. Davis, F., Riedl, R., vom Brocke, J., Léger, P.-M., Randolph, A. 111-118. Switzerland: Springer.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Language | English |
| Title | Enhancing the Implicit Association Test: A Four-Step Model to Find Appropriate Stimuli |
| Title of whole publication | Information Systems and Neuroscience. Lecture Notes in Information Systems and Organisation 29 |
| Editor | Davis, F., Riedl, R., vom Brocke, J., Léger, P.-M., Randolph, A. |
| Page from | 111 |
| Page to | 118 |
| Location | Switzerland |
| Publisher | Springer |
| Year | 2019 |
| Reviewed? | Y |
| ISBN | ISBN 978-3-030-0 |
| Open Access | N |
Associations
- People
- Koller, Monika (Details)
- External
- Brenner, Gerhard (University of Applied Sciences Wiener Neustadt, Austria)
- Walla, Peter (Webster University Vienna, Austria)
- Organization
- Institute for Marketing and Consumer Research IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5301 Distributive trades (Details)
- 5307 Business and management economics (Details)
- 5320 Marketing (Details)
- 5321 Market research (Details)