Quotation Brenner, Gerhard, Koller, Monika, Walla, Peter. 2019. Enhancing the Implicit Association Test: A Four-Step Model to Find Appropriate Stimuli. In: Information Systems and Neuroscience. Lecture Notes in Information Systems and Organisation 29, Hrsg. Davis, F., Riedl, R., vom Brocke, J., Léger, P.-M., Randolph, A. 111-118. Switzerland: Springer.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title Enhancing the Implicit Association Test: A Four-Step Model to Find Appropriate Stimuli
Title of whole publication Information Systems and Neuroscience. Lecture Notes in Information Systems and Organisation 29
Editor Davis, F., Riedl, R., vom Brocke, J., Léger, P.-M., Randolph, A.
Page from 111
Page to 118
Location Switzerland
Publisher Springer
Year 2019
Reviewed? Y
ISBN ISBN 978-3-030-0
Open Access N

Associations

People
Koller, Monika (Details)
External
Brenner, Gerhard (University of Applied Sciences Wiener Neustadt, Austria)
Walla, Peter (Webster University Vienna, Austria)
Organization
Marketing and Consumer Research IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5301 Distributive trades (Details)
5307 Business and management economics (Details)
5320 Marketing (Details)
5321 Market research (Details)
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