Quotation Uhl, Christina, Miller, Klaus, Abou Nabout, Nadia. 2018. Have You Seen This Ad? The Impact of Display Ad Viewability on Advertising Effectiveness. Theory and Practice in Marketing (TPM), Los Angeles, Vereinigte Staaten/USA, 16.05-18.05.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Have You Seen This Ad? The Impact of Display Ad Viewability on Advertising Effectiveness.
Event Theory and Practice in Marketing (TPM)
Year 2018
Date 16.05-18.05.
Country United States/USA
Location Los Angeles

Associations

People
Uhl, Christina (Former researcher)
Abou Nabout, Nadia (Details)
External
Miller, Klaus (Universit├Ąt Frankfurt, Austria)
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