Quotation Semper, Daniel, Delmestri, Giuseppe. 2018. From Outcast to Game Changer: The Re-Invention and De-Stigmatization of Australian Wine. In Academy of Management Proceedings, Vol. 2018, No.1, Hrsg. Guclu Atinc, 1-1. Chicago: Academy of Management Best Paper Proceedings.


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Abstract

Theorizing core-stigmatization as a form of status, situated below the legitimacy threshold, we address de-stigmatization and status elevation of an entire market category as a staged process involving five interrelated mechanisms: Reducing Attention, Highbrow Self- Invention, Middlebrow Self-Invention, Boundary Work and Endorsement Work. Our study is based on the analysis of archival material supplemented by primary data of interviews and field visits in the Australian wine industry. By introducing status work as an agentic endeavor to redefine the social meaning of a category, its boundaries, and, thus, its status position, we contribute to the literatures on stigma, status and categorization from a social symbolic work perspective.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title From Outcast to Game Changer: The Re-Invention and De-Stigmatization of Australian Wine
Title of whole publication Academy of Management Proceedings, Vol. 2018, No.1
Editor Guclu Atinc
Page from 1
Page to 1
Location Chicago
Publisher Academy of Management Best Paper Proceedings
Year 2018
Open Access N

Associations

People
Semper, Daniel (Details)
Delmestri, Giuseppe (Details)
Organization
Institute for Change Management and Management Development IN (Details)
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