Quotation Wlömert, Nils, Papies, Dominik, Clement, Michel, Spann, Martin. 2018. How Access-based Media Consumption Affects Marketing Elasticities. ANZMAC, Adelaide, Australien, 03.12.-05.12.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title How Access-based Media Consumption Affects Marketing Elasticities
Event ANZMAC
Year 2018
Date 03.12.-05.12.
Country Australia
Location Adelaide

Associations

People
Wlömert, Nils (Details)
External
Clement, Michel (University of Hamburg, Germany)
Papies, Dominik (University of Tuebingen, Germany)
Spann, Martin (LMU Munich, Germany)
Organization
Interactive Marketing and Social Media IN (Details)
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