Quotation Matrisciano, Sara. 2018. Play global name local – (why) is the museum MAMT speaking Neapolitan? Reflections on a glocal marketing strategy. International Conference Naming, Identity and Tourism , Potenza, Italien, 3.5.-5.5.


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Publication's profile

Status of publication Published
Affiliation External
Type of publication Paper presented at an academic conference or symposium
Language English
Title Play global name local – (why) is the museum MAMT speaking Neapolitan? Reflections on a glocal marketing strategy
Event International Conference Naming, Identity and Tourism
Year 2018
Date 3.5.-5.5.
Country Italy
Location Potenza
URL https://icosweb.net/drupal/node/105

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Matrisciano, Sara (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
6612 Dialectology (Details)
6615 Romance studies (Details)
6623 Sociolinguistics (Details)
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