Jaklic, Andreja, Raskovic, Matevz, Schuh, Arnold. 2018. Examining the Contextual Richness of Central and Eastern Europe. AIB Insights, 18, (1), 3-6.
BibTeX
Abstract
We discuss how context richness in Central and Eastern Europe (CEE) can be leveraged to further IB research and advance business practice in a new multipolar, regionalized and increasingly ‘glocalized’ world. We argue that CEE markets and multinational companies (MNCs) have faded to the background of existing research on emerging markets (EMs) and emerging market multinationals (EMNCs). Yet, the increasingly regional focus and specific CEE context call on IB scholars to re-examine the “CEE research stream” to provide insights on how (foreign and domestically grown) MNCs adapt their strategies in resource-constrained business environments that have undergone incredible socio-economic transitions over the last 25 years and are characterized by dynamic institutional evolution, unique transition processes, geographically compressed cultural diversity, diverse types of embeddedness, sophisticated market behavior and idiosyncratic innovation patterns.
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Journal article |
Journal | AIB Insights |
Language | English |
Title | Examining the Contextual Richness of Central and Eastern Europe |
Volume | 18 |
Number | 1 |
Year | 2018 |
Page from | 3 |
Page to | 6 |
Reviewed? | Y |
URL | https://documents.aib.msu.edu/publications/insights/v18n1/v18n1_Article1.pdf |
DOI | na |
Open Access | N |
Associations
- People
- Schuh, Arnold (Details)
- External
- Jaklic, Andreja (University of Ljubljana, Slovenia)
- Raskovic, Matevz (University of Ljubljana, Slovenia)
- Organization
- Competence Center for Emerging Markets and CEE WE (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5307 Business and management economics (Details)
- 5333 Business management (Details)