Quotation Schröder, Nadine, Falke, Andreas, Hruschka, Harald, Reutterer, Thomas. 2017. The “Browsing Basket”: Examining Internet Browsing and Purchasing Behavior Using Topic Models. Annual Conference of the European Marketing Academy (EMAC), Groningen, Niederlande, 28.05.-31.05.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title The “Browsing Basket”: Examining Internet Browsing and Purchasing Behavior Using Topic Models
Event Annual Conference of the European Marketing Academy (EMAC)
Year 2017
Date 28.05.-31.05.
Country Netherlands
Location Groningen

Associations

People
Schröder, Nadine (Details)
Reutterer, Thomas (Details)
External
Falke, Andreas (Universität Regensburg, Germany)
Hruschka, Harald (Universität Regensburg, Germany)
Organization
Interactive Marketing and Social Media IN (Details)
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