Quotation Schröder, Nadine, Hruschka, Harald. 2017. Comparing alternatives to account for unobserved heterogeneity in direct marketing models. Decision Support Systems, 103, 24-33.


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Publication's profile

Status of publication Published
Affiliation External
Type of publication Journal article
Journal Decision Support Systems (DSS)
Citation Index SCI
WU Journalrating 2009 A
WU-Journal-Rating new FIN-A, INF-A, MAR-A, STRAT-B, WH-B
Language English
Title Comparing alternatives to account for unobserved heterogeneity in direct marketing models
Volume 103
Year 2017
Page from 24
Page to 33
DOI http://dx.doi.org/10.1016/j.dss.2017.08.005
Open Access N

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Schröder, Nadine (Details)
Hruschka, Harald (Former researcher)
Organization
Interactive Marketing and Social Media IN (Details)
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