Quotation Schröder, Nadine. 2017. Using Multidimensional Item Response Theory Models to Explain Multi-Category Purchases . Marketing ZFP, 39, (2), 27-37.


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Publication's profile

Status of publication Published
Affiliation External
Type of publication Journal article
Journal Marketing. ZFP - Journal of Research and Management (früher: Zeitschrift für Forschung und Praxis (Marketing ZFP)
WU-Journal-Rating new MAR-C, STRAT-C
Language English
Title Using Multidimensional Item Response Theory Models to Explain Multi-Category Purchases
Volume 39
Number 2
Year 2017
Page from 27
Page to 37
DOI http://dx.doi.org/10.15358/0344-1369-2017-2-27
Open Access Y
Open Access Link https://elibrary.vahlen.de/10.15358/0344-1369-2017-2-27.pdf?download_f

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Schröder, Nadine (Details)
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Interactive Marketing and Social Media IN (Details)
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