Quotation Schröder, Nadine, Hruschka, Harald. 2012. Response measurement and optimization of direct mailings. Journal für Betriebswirtschaft, 62, (3-4), 261-308.


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Publication's profile

Status of publication Published
Affiliation External
Type of publication Journal article
Journal Journal für Betriebswirtschaft (JfB)
Language English
Title Response measurement and optimization of direct mailings
Volume 62
Number 3-4
Year 2012
Page from 261
Page to 308
DOI http://dx.doi.org/10.1007/s11301-012-0088-3
Open Access N

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Schröder, Nadine (Details)
Hruschka, Harald (Former researcher)
Organization
Interactive Marketing and Social Media IN (Details)
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