Quotation Nell, Phillip C., Schmitt, Jan. 2018. Geographic Relocations of Headquarters to and from Austria. Wien:Institut für International Business.




In this study, we deal with the recent phenomenon of headquarters (HQ) relocations and shed light on which factors make multinational corporations (MNCs) relocate their HQs to Austria or from Austria to another country. We draw on a hand-collected dataset of 65 HQ relocations between 2000 and 2017. We find that while HQs in general and divisional HQs in particular have become more mobile over time, Austria still remains an important hub for HQs, as it seems to benefit from more inbound than outbound relocations. The most important location for inbound and outbound relocations of HQs is Germany, but the CEE region matters as well. The relocating firms highlight especially value creation motives, such as higher proximity to important markets and better access to highly qualified employees. Cost reduction motives such as less expensive labor or lower tax expenses play only a secondary role. Based on those findings, we discuss important managerial and policy-maker implications.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Research report, expert opinion
Language English
Title Geographic Relocations of Headquarters to and from Austria
Location Wien
Academic institution Institut für International Business
Year 2018
URL http://epub.wu.ac.at/6724/


Nell, Phillip C. (Details)
Schmitt, Jan (Details)
Department of Global Business and Trade DP (Details)
Competence Center for Emerging Markets and CEE WE (Details)
Institute for International Business IN (Details)
Institute for International Business (Nell) (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
2965 Knowledge management (Details)
5234 Administrative science (Details)
5307 Business and management economics (Details)
5324 Organizational research (Details)
5333 Business management (Details)
5915 Economic geography (Details)
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