Quotation Makri, Aikaterini, Schlegelmilch, Bodo B., Papadas, Karolos-Konstantinos. 2018. Location-based Consumer Identities and their Effect on Global Social Networking Sites Usage: Evidence from Users in Austria and Thailand. Global Marketing Conference, Tokyo, Japan, 26.07-29.07.


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Location-based Consumer Identities and their Effect on Global Social Networking Sites Usage: Evidence from Users in Austria and Thailand.
Event Global Marketing Conference
Year 2018
Date 26.07-29.07
Country Japan
Location Tokyo

Associations

People
Makri, Aikaterini (Details)
Schlegelmilch, Bodo B. (Details)
External
Papadas, Karolos-Konstantinos (Coventry University, United Kingdom)
Organization
International Marketing Management IN (Details)
Google Scholar: Search