Quotation Makri, Aikaterini, Schlegelmilch, Bodo B., Papadas, Karolos-Konstantinos. 2018. Location-based Consumer Identities and their Effect on Global Social Networking Sites Usage: Evidence from Users in Austria and Thailand. In 2018 Global Marketing Conference at Tokyo Proceedings , Hrsg. Global Alliance of Marketing & Management Associations , 709-709. Tokyo, Japan: None.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Location-based Consumer Identities and their Effect on Global Social Networking Sites Usage: Evidence from Users in Austria and Thailand
Title of whole publication 2018 Global Marketing Conference at Tokyo Proceedings
Editor Global Alliance of Marketing & Management Associations
Page from 709
Page to 709
Location Tokyo, Japan
Year 2018
Open Access N

Associations

People
Makri, Aikaterini (Details)
Schlegelmilch, Bodo B. (Details)
External
Papadas, Karolos-Konstantinos (Coventry University, United Kingdom)
Organization
International Marketing Management IN (Details)
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