Quotation Penz, Elfriede, Stöttinger, Barbara. 2018. European Business Marketing. In: The Routledge Companion to European Business, Hrsg. Suder, Gabriele; Riviere, Monica; Lindeque, Johan, 250-270. Oxford: Taylor & Francis.


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title European Business Marketing
Title of whole publication The Routledge Companion to European Business
Editor Suder, Gabriele; Riviere, Monica; Lindeque, Johan
Page from 250
Page to 270
Location Oxford
Publisher Taylor & Francis
Year 2018
Reviewed? Y
URL https://www.routledge.com/The-Routledge-Companion-to-European-Business/Suder-Riviere-Lindeque/p/book/9781138226586
ISBN 9781138226586
Open Access N

Associations

People
Penz, Elfriede (Details)
Stöttinger, Barbara (Details)
Organization
WU Executive Academy WE (Details)
International Marketing Management IN (Details)
Google Scholar: Search