Quotation Simbrunner, Philipp, Schlegelmilch, Bodo B. 2018. Applied behavioral economics: Moral cleansing and moral licensing in a marketing context. In 2018 Global Marketing Conference at Tokyo Proceedings, Hrsg. Global Alliance of Marketing & Management Associations, 10-10. Seoul: None.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Applied behavioral economics: Moral cleansing and moral licensing in a marketing context
Title of whole publication 2018 Global Marketing Conference at Tokyo Proceedings
Editor Global Alliance of Marketing & Management Associations
Page from 10
Page to 10
Location Seoul
Year 2018
Open Access N

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Simbrunner, Philipp (Details)
Schlegelmilch, Bodo B. (Details)
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International Marketing Management IN (Details)
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