Quotation Simbrunner, Philipp, Schlegelmilch, Bodo B. 2018. Applied behavioral economics: Moral cleansing and moral licensing in a marketing context. Global Marketing Conference, Tokyo, Japan, 25.07-29.07.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Applied behavioral economics: Moral cleansing and moral licensing in a marketing context
Event Global Marketing Conference
Year 2018
Date 25.07-29.07
Country Japan
Location Tokyo

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Simbrunner, Philipp (Details)
Schlegelmilch, Bodo B. (Details)
Organization
International Marketing Management IN (Details)
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