Cerha, Cordula, Nindl, Fabian. 2018. Customer Journeys of Gift Buyers in a Multichannel Environment. In Colloquium on European Research in Retailing 2018, Hrsg. Christoph Teller, Xavier Brusset, Herbert Kotzab, 298-302. Guildford: None.
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Contribution to conference proceedings |
Language | English |
Title | Customer Journeys of Gift Buyers in a Multichannel Environment |
Title of whole publication | Colloquium on European Research in Retailing 2018 |
Editor | Christoph Teller, Xavier Brusset, Herbert Kotzab |
Page from | 298 |
Page to | 302 |
Location | Guildford |
Year | 2018 |
Open Access | N |