Quotation Cerha, Cordula, Nindl, Fabian. 2018. Customer Journeys of Gift Buyers in a Multichannel Environment. In Colloquium on European Research in Retailing 2018, Hrsg. Christoph Teller, Xavier Brusset, Herbert Kotzab, 298-302. Guildford: None.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Customer Journeys of Gift Buyers in a Multichannel Environment
Title of whole publication Colloquium on European Research in Retailing 2018
Editor Christoph Teller, Xavier Brusset, Herbert Kotzab
Page from 298
Page to 302
Location Guildford
Year 2018
Open Access Y

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People
Cerha, Cordula (Details)
Nindl, Fabian (Details)
Organization
Retailing and Marketing IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5315 Commercial science (Details)
5320 Marketing (Details)
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