Cerha, Cordula, Nindl, Fabian. 2018. Customer Journeys of Gift Buyers in a Multichannel Environment. In Colloquium on European Research in Retailing 2018, Hrsg. Christoph Teller, Xavier Brusset, Herbert Kotzab, 298-302. Guildford: None.

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Publication's profile

Status of publication	Published
Affiliation	WU
Type of publication	Contribution to conference proceedings
Language	English
Title	Customer Journeys of Gift Buyers in a Multichannel Environment
Title of whole publication	Colloquium on European Research in Retailing 2018
Editor	Christoph Teller, Xavier Brusset, Herbert Kotzab
Page from	298
Page to	302
Location	Guildford
Year	2018
Open Access	N

Associations

People: Cerha, Cordula (Details); Nindl, Fabian (Details)
Organization: Institute for Retailing & Data Science IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria'): 5315 Commercial science (Details); 5320 Marketing (Details)

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