Quotation Wilde, Simon, Herold, David Martin, Herold, Natalie. 2017. European nonprofit SME’s use of social media: Driving innovation and entrepreneurship in the third sector. In 5th ICCMI Conference on Contemporary Marketing, Hrsg. Sarmaniotis, C. and Wright, G. 437-442. Thessaloniki, Greece: Alexander Technological Educational Institute (ATEI).


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Publication's profile

Status of publication Published
Affiliation External
Type of publication Contribution to conference proceedings
Language English
Title European nonprofit SME’s use of social media: Driving innovation and entrepreneurship in the third sector
Title of whole publication 5th ICCMI Conference on Contemporary Marketing
Editor Sarmaniotis, C. and Wright, G.
Page from 437
Page to 442
Location Thessaloniki, Greece
Publisher Alexander Technological Educational Institute (ATEI)
Year 2017
ISBN 978-960-287-156-0
URL https://www.researchgate.net/profile/Zoe_Charis_zoi_Charis_Belenioti/publication/317671600_The_contribution_of_social_media_to_small_scale_events_Boosting_the_city_branding_tourism_demand_through_Thessaloniki_Food_Festival/links/59a435500f7e9b4f7df36c32/The-contribution-of-social-media-to-small-scale-events-Boosting-the-city-branding-tourism-demand-through-Thessaloniki-Food-Festival.pdf
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Herold, David Martin (Details)
External
Herold, Natalie (Southern Cross University, Australia)
Wilde, Simon (Southern Cross University, Australia)
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