Quotation Makri, Aikaterini, Arslanagic-Kalajdzic, Maja, Kadic-Maglajlic, Selma, Schlegelmilch, Bodo B. 2018. From perceived advertisement value to word of mouth: The moderating role of users‘ dominance on Facebook advertising. 47th EMAC Conference, Glasgow, United Kingdom, 29.05-01.06.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title From perceived advertisement value to word of mouth: The moderating role of users‘ dominance on Facebook advertising
Event 47th EMAC Conference
Year 2018
Date 29.05-01.06
Country United Kingdom
Location Glasgow

Associations

People
Makri, Aikaterini (Details)
Schlegelmilch, Bodo B. (Details)
External
Arslanagic-Kalajdzic, Maja (University of Sarajevo, Bosnia and Herzegowina)
Kadic-Maglajlic, Selma (University of Sarajevo, Bosnia and Herzegowina)
Organization
International Marketing Management IN (Details)
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