Quotation Schneider, Hanna, Neumayr, Michaela. 2018. Part of a bigger picture. Cognitive sensemaking as a way to understand nonprofits’ corporate volunteering collaborations. EGOS, Tallinn, Estland, 05.07-07.07.


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Abstract

In this paper we focus on corporate volunteering (CV) from the perspective of the nonprofit organization. The phenomenon has scarcely been researched from this viewpoint and little knowledge exists about why and how different CV collaborations evolve. We propose the concept of cognitive sensemaking as a means to demonstrate how different underlying understandings of CV trigger different decisions in this respect. Drawing on expert interviews with staff responsible for CV in nonprofit organizations, our results clearly demonstrate that decisions about CV collaborations generally go beyond the direct resources acquired through CV, suggesting that such partnerships should be regarded in a more holistic way. We identify three different frames about CV, labelled the market-based, resource-dependent and idealistic frame and show how they lead to very different CV types. Our results thus contribute to the literature on cross-sector collaboration in general and CV in particular by offering a framework for evaluating the connectivity between different understandings of a partnership and the resultant partnership type.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Part of a bigger picture. Cognitive sensemaking as a way to understand nonprofits’ corporate volunteering collaborations
Event EGOS
Year 2018
Date 05.07-07.07.
Country Estonia
Location Tallinn
URL https://www.egosnet.org/

Associations

People
Schneider, Hanna (Details)
Neumayr, Michaela (Details)
Organization
Institute for Nonprofit Management IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5363 Non-profit-sector research (NPO, NPI) (Details)
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