Marckhgott, Eva, Kamleitner, Bernadette. 2018. Matte Packaging and its Effect on Perceived Naturalness of a Product. European Association for Consumer Research Conference (EACR), Gent, Belgien, 21.06-23.06.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Matte Packaging and its Effect on Perceived Naturalness of a Product |
| Event | European Association for Consumer Research Conference (EACR) |
| Year | 2018 |
| Date | 21.06-23.06. |
| Country | Belgium |
| Location | Gent |
Associations
- Projects
- Packaging
- People
- Marckhgott, Eva (Details)
- Kamleitner, Bernadette (Details)
- Organization
- Institute for Marketing and Consumer Research IN (Details)
- Competence Center for Experimental Research WE (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)
- 5321 Market research (Details)
- 5338 Science of advertising (Details)