Quotation Marckhgott, Eva, Kamleitner, Bernadette. 2018. Matte Packaging and its Effect on Perceived Naturalness of a Product. European Association for Consumer Research Conference (EACR), Gent, Belgien, 21.06-23.06.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Matte Packaging and its Effect on Perceived Naturalness of a Product
Event European Association for Consumer Research Conference (EACR)
Year 2018
Date 21.06-23.06.
Country Belgium
Location Gent

Associations

Projects
Packaging
People
Marckhgott, Eva (Details)
Kamleitner, Bernadette (Details)
Organization
Marketing and Consumer Research IN (Details)
Competence Center for Experimental Research WE (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5320 Marketing (Details)
5321 Market research (Details)
5338 Science of advertising (Details)
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